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CHURN
Brand Identity Design, Packaging Design
Churn was a branding project for an artisan butter company with a focus on authenticity, craft, and indulgence. The goal was to design a bold, modern identity that positioned butter not just as an everyday staple, but as a product with character and attitude.
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​The Churn logo was designed to feel strong yet approachable, using chunky letterforms that nod to both tradition and craft. The ‘C’ incorporated a churn-inspired swirl, adding a sense of movement and tactility. Variations were created for use across packaging, advertising, and digital platforms.
Typography combined a bold serif for headlines with a clean sans serif for supporting text. This pairing balanced the heritage feel of butter-making with a modern, minimal presentation suitable for urban advertising.
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