Krossa is a croissant bakery brand built around the idea of youthful indulgence with a bold twist. The name itself is sharp and energetic, contrasting with the soft, flaky pastry it represents. This tension became the foundation of the visual identity: playful, nonchalant, and confident. 

​

The starting point was to rethink the croissant as more than a pastry — instead, as a cultural icon that could be cheeky, stylish, and crave-worthy. Rather than leaning on traditional French clichés, the brand embraced a modern tone of voice: teasing and casual.