Ramu Ramu (meaning calm calm in Lithuanian) was a branding project for a small-batch lavender product line, handmade by a single artisan in Panevėžys, Lithuania. The brand identity was designed to reflect not only the calming essence of lavender but also a youthful, playful spirit that set it apart from more traditional, “serious” botanical brands.

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The logo featured soft, organic forms paired with subtle quirks in the letter shapes to keep it approachable and artisanal. Colour choices included muted lavenders and creams balanced with brighter accents, reflecting the duality of calmness and playfulness.